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The website ashabridals.com has the following on the site, "SUPER IPL - BETTER THAN LASER." We viewed that the website also said " SUITABLE FOR ALL SKIN TYPES." It also said " Ashas Hair Beauty Studio Laser Hair Removal Clinic Handsworth Birmingham. Asha has attained a number of professional qualifications and diplomas in a wide range of beauty treatments including hair cutting, hair colouring techniques, waxing, bridal make-overs and Caflon ear piercing systems. So you are always in safe hands when it comes to indulging yourself with that perfect beauty treatment. You can rest assured that you are in safe hands." The header had ashas hair and beauty as the highest ranking search term. This keyword is followed by laser hair removal, super hair removal, and beauty treatments which isn't as urgent as ashas hair and beauty. The other words they used was hair salon. hairdressing is included but might not be seen by web engines.